HAVEN FIREPITS
WE DIDN’T START THE FIRE, WE JUST GAVE IT SOME GAS.
Client
Haven Firepits
Art Direction, Brand Design, 3D Product Imagery, Website Design, Web Development
Role
Agency
Pivot Branding
Developing an e-commerce brand from scratch.
Haven Firepits hopes to bring a sense of home to your outdoor spaces with beautiful, customizable steel firepits. We were given a blank slate with Haven. They provided us with a basic concept of what the product was, and some bare-bones schematics of what the product would look like. We had a deadline of 60 days to create a brand, generate product designs and imagery, and develop a Shopify website.
The Logo
We created a mark that communicated the durable nature of the product, while bringing in the emotional aspect of your hearth being the centerpiece of your home. We pulled inspiration from Haven’s base model fire pit which features a distinct “V” shape, and placed an iconic flame within it for the logo type.
Haven needed a website that allowed their customers to find the perfect fire pit and customize it to their needs.
We developed a fully responsive experience on the Shopify platform that allowed customers to select options and customize their pit with a look that fit their home, and personalize it with their name.
We created an assortment of product imagery using 3D modeling and rendering. This approach allowed the client to launch within their tight timeframe, and saved them from having to do a costly series of photo shoots for each SKU prior to launch.
